AdWallet was founded by a group of advertising executives who after 20+ years of working in the industry— finally had enough.
- Enough of trying to “cut through the clutter”.
- Enough of 1% click-thru rates being considered heroic.
- Enough of fake clicks wasting budgets.
- Enough of the false promise of programmatic algorithms and their underwhelming results.
- Enough of cheap impressions being championed over meaningful engagements
Frustrated with the broken advertising system, veteran creative director Adam Greenhood had the insight to by-pass publishers, social media and search engines and simply pay the target customer for their attention. The result has been a truly engaged audience and happy advertisers achieving the performance they had only dreamed of until now.