Everyone hates ads.
AdWallet was founded by a group of advertising executives who after 20+ years of working in the industry— finally had enough.
- Enough of trying to “cut through the clutter”.
- Enough of 1% click-thru rates being considered heroic.
- Enough of fake clicks wasting budgets.
- Enough of the false promise of programmatic algorithms and their underwhelming results.
- Enough of cheap impressions being championed over meaningful engagements
Frustrated with the broken advertising system, veteran creative director Adam Greenhood had the insight to by-pass publishers, social media and search engines and simply pay the target customer for their attention. The result has been a truly engaged audience and happy advertisers achieving the performance they had only dreamed of until now.
Meet Our Leadership
Adam Greenhood
CEO & Founder
Adam founded AdWallet in response to the staggering inability for advertisers to effectively capture, measure and retain the meaningful attention of their target customers. For over 20 years, Adam has been recognized nationally for his leadership within the advertising industry, however (thankfully) his mug shot is still only recognized locally.
Jason Merkoski
CTO
Jason is an MIT-educated technologist with a passion for building software and hardware products. One of the early inventors of the Amazon Kindle, he’s managed product and technology teams at companies like Amazon and Intel, and run technology as CTO for multiple Bay Area startups. He has really cool hair.
Matthew Culler
CFO
Matthew is an experienced startup finance executive, venture capitalist, and investment banker. For the past 15 years, Matthew has been at the nexus of innovation and capital, guiding companies to successful outcomes. An avid traveler, Matt’s visited 30 countries in a calendar year (while taking advantage of every tax benefit known to man.)
Toby McKenna
CRO
Over the course of her career, Toby has been instrumental in growing the digital business for some of the world’s most recognized brands such as The New York Times, Priceline, American Express, Yahoo and Bazaarvoice. Toby lives with two well-behaved teenagers, a supportive and comedic husband and an adorable Black Lab.
Want to Join the Team?
At AdWallet, we’re always looking for the best and the brightest folks to join us on our mission! Email us at careers@adwallet.com for more information.
AdWallet is a direct to consumer marketing and research platform that rewards consumers for their time and attention.
The merchants represented are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company’s website for additional terms and conditions.